Did Allure Increased the Success of Keratin Treatment?

by Mary

Allure thought they can stop Brazilian Keratin Treatment by publishing such investigation, but in January edition of Allure, they just published a new surprising result!!

I have the magazine right in front of me. Here what the editor in chief for Allure said in her letter:

"When Allure published our investigation on the growing popularity of the dangerous Brazilian hair-straightening treatment in October issue, I expected salons to drop the service in fear, if not in shame. No such luck. In fact, Women's Wear Daily reported that some salons experienced such a spike in business that they actually added staff to handle the overflow. One salon owner in Los Angeles said that customers mentioned Allure article when they requested Brazilian treatment. This is insane. And the madness doesn't stop with hair."

I searched on Google to learn more about this treatment and found this site. I thought this was worth mentioning!!

Thanks,
Mary