Sunpure Straight Keratin Treatment
I am a hairdresser and I have been using Sunpure Straight Brazilian Keratin Treatment. I've done a dozen or so treatments. I think this is a safe service. I checked the ingredients and called the manufacturers. As with all services I perform in the salon I am careful as to breathing in the fumes or contact with skin for my clients and myself. Because it uses Vanillin as a aldehyde and other natural ingredients like apple pulp it takes more time and work to apply into the hair, where as the stronger chemicals help melt the keratin into hair easier and faster.
No one yet has complained about it. It softens and conditions and makes the hair less frizzy and more manageable. I believe this treatment has no formaldehyde and I nor any clients I've done has had any adverse reactions to it.
As much as I always wanted straight hair, I was apprehensive about having it done. Well, I should have listened to my gut. My hair looked wonderful after the first treatment but after the second, I "thought" the sides of my hair looked a little shorter - after the third treatment I noticed that the crown of my hair was shorter - hairdresser said I was nuts. Had it done for the fourth time and now it is SHORT - can no longer pull it back into a pony tail - it looks like it has broken exactly where the ponytail elastic would have been. I used all of Sun Pure's products, washed it only twice a week, did not flat iron after the initial flat-ironing session - did everything by the book. Now I have gone out to the Internet to see the hundreds of complaints being made. I am lucky, many, many, many woman have had hair come out by the handfull and have bald spots. My hair is badly broken and a little thinner.
If your hair is breaking and/or falling out with this product, I strongly feel its in the application, not the product itself. I have used Sunpure 6 times now, and my hair is beautiful. I am getting compliments everyday and I'm 55 yrs. old!! I did alot of research, this is one of the few very safe products I found. Try someone new, another salon completely would be best. Good Luck!
If your stylist won't admit to an obvious problem and tells you that you are crazy...you need a new stylist. Not now but right now! Your stylist seems more concerned with making money than with haircare.
I believe most stylists know this, but I thought I'd say so anyway. Excessive keratin can cause breakage and these treatments absolutely should not be applied to the scalp. 
