Brazilian Silk - Keratin Treatment
by Derek Collins
(Beverly Hills, CA)
Is anyone telling the truth about Keratin Treatments or is it all about the bottom line? Are stylists being told they are all safe when in fact they are not? The answers to these questions are what motivated Celebrity Stylist Derek Collins to work with a Brazilian manufacturer and a Houston, TX toxicologist to bring an "aldehyde free" keratin treatment to the US that wouldn’t harm him or his colleagues; hence, the creation of BRAZILIAN SILK™.
Collins explains, "I was one of those naive stylists that believed what I was told despite the burning eyes, the respiratory issues and the sick feeling that has recently been coined, The Keratin Flu".
In June of 2008, Co-Owners Derek Collins and Greg Cummins created DĀR-X (pronounced Derek’s) Company, LLC with the mission of bringing a keratin treatment to the US that didn’t contain harmful chemicals. The company’s basic philosophy is to be honest and to maintain a high level of integrity by providing a product that protects the stylists as well as the clients.
More than a year went into the research and development of their product in order to fully understand what they were bringing to the American Market. With the help of their toxicologist, everything is reevaluated, translated, deciphered and broken down into layman terms enabling them to fully understand and explain their product.
Fortified with the Açaí berry, BRAZILIAN SILK™ is 100%-ALDEHYDE FREE! BRAZILIAN SILK™ actually contains acetic acid, the main ingredient in vinegar. When applied, the acetic acid works as a chelator (pronounced key-lay-tor and means: attractor) of minerals and sebum, removing them from the hair shaft and lowering the pH level.
Proteins, which rely on their shape for their function, attribute much of their shape to the positive and negative charges of the amino acids that are found in the Neutralizing Mask along with anti-oxidants. As the pH levels change, the charges of the proteins also change affecting the integrity of the proteins in question. The pH level at which each protein is optimal is called the isoelectric point (for Keratin it is around 4.5). Moving the pH by adding an organic acid (acetic acid) allows for the manipulation of the protein shape and function.
This lower pH level allows conditioners found in the Neutralizing Mask to seal the scales of the hair shaft flat and tighten the disulfide bonds in the Keratin thus strengthening the shaft while allowing less places for breakage to occur. Since the majority of the Neutralizing Mask is composed of stabilizers, emulsifiers, anti-static and moisture capturing ingredients, the optimal pH level of the protein (Keratin) is maintained and your client is left with silky, shiny, manageable hair. Best of all, clients don’t have to wait 3-4 days to wash or style their hair, no down time at all, just Beautiful Hair.
If you would like more information, please contact Derek Collins or Greg Cummins at 317-602-5335 or email info@BrazilianSilk.com.