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Brazilian Keratin Hair Treatment

A Popular Hair Straightener Treatment Worth Dying For!!

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straight hair The October issue of Allure magazine in US includes an investigation into the Brazilian Keratin hair treatment (BKT for short) also known as "escova progressiva" treatments, which cost as much as $600 and claim to turn dry, frizzy hair into smooth, silky hair for months. Stylists and clients often wear gas masks or other protective equipment and still may feel the ill effects of this potentially fatal gas.





Many customers and stylists do not know that this Brazilian treatment often contains high concentrations of formaldehyde, a cancer-causing chemical.

The magazine found that many of the most popular treatments on the market contain at least ten times more formaldehyde than the .2 percent considered safe by the Cosmetic Ingredient Review Expert Panel. The Food and Drug Administration does not regulate cosmetics but now is looking into the "escova progressiva" treatments.

Some salon owners and stylists believed that their Brazilian keratin treatment solution contained 2 percent and not .2 percent formaldehyde and that is actually approved by the FDA. But that statement is false according to FDA's spokeswoman Veronica Castero.

Most stylists using this treatment said they use safe measure, like wearing latex gloves and working near ventilation hood or windows, but that might not be enough.

Most interesting part is that BKT claim smooth silky hair using Keratin, but it seems keratin has nothing to do with hair straightening and does NOT change the structure of the hair and it's really the formaldehyde that makes the treatment work. According to Allure Magazine "It's doubtful that keratin does anything except provide a good marketing story. It's window dressing."

Many hair salons are started to suspend this kind of treatments and others offering their own alternative to unsafe popular Brazilian Keratin treatment. Yellow Strawberry Salon in Florida has developed its own Caribbean Dream Relaxer treatment. "Caribbean Dream requires no gas masks, no extreme or unorthodox safety equipment and stylists can use this product without worrying about endangering their clients or themselves, confident that this hair straightener treatment will give women the same, sought-after look as escova progressiva," Says the owner Jesse Briggs.

Source: Allure Magazine
Issue October 2007 - Article: Scared Straight
Sub-title: Warning: A hot new hair-straightening treatment from Brazil could be a health hazard. But that hasn't stopped people from performing it.

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Comparison of different types of hair straighteners





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What Other Visitors Have Said

Click below to see contributions from other visitors to this page...

Keratin Hair Treatment - Severe Reaction!  I was sitting in the waiting room of my hair salon and a woman near me was receiving the Keratin treatment. Within 3 minutes I started having severe pressure ...

I Just Have Done The Progressiva Treatment 5 Days Ago  Don't ever do this treatment if you are caring about your hair.
It is the worse ever,I am now shocked and surprised to found out the formula of the treatment....

Colouring hair after a keratin treatment?  Is it safe to bleach the hair after having a keratin treatment? How long should I wait before bleaching my hair? or even colouring (highlighting my hair)...

Formaldehyde free Brazilian Keratin  Some of the Brazilian keratin products offered in the US are formaldehyde free and work perfectly. I know because I have had it done and my hairdresser ...

I am worried  I did do this treatment a month ago, and now I am worried. Is there anything I can do as a precaution for any danger?

For your info, we did not wear ...

Straightening Blow-Dry Treatment - Marroquino Inoar  A better and safer Brazilian straightener was developed in Brazil to replace the Keratin Treatment and it is finally arriving in the US. The product does ...

am I losing my hair because of the keratin treatment??  Well I own a beauty salon and I had 3 Brazilian hair treatment done to myself and now I've been losing my hair like crazy!!!!!!!!!!!!!!!!!! I would like ...

Is she truthful  My hairdresser INSISTS, that her treatments do not contain formaldehyde..... what do you think????


Simple
by: Anonymous

If you can't get ...

Desperate For a Good Hair Treatment  I was sick of my hair and blow drying it all the time so I heard about the keratin hair treatment and I was so excited that finally there was an alternative ...

About the brazilian keratin system  Its know already that Marcia, Coppola, and QOB Escova progressive have more formaldehyde in their products than what the FDA approves also the companies ...

Caribbean Dream Relaxer with NO formaldehyde  Discussion about caribbean dream relaxer as alternative treatment to straight hair with no formaldehyde.

I Had to Cut My Hair  After having Keratin treatment and paid a fortune for it, I found no change in my hair's appearance at all so I went back to my hair stylist and he proposed ...

Brazilian Keratin Treatment - Learn From The Experts  Please be intelligent and don't let people tell you is bad when is the best thing that can happen to a person with curly hair is to get the Brazilian Keratin ...

Nano-Keratin Relaxer from Research In Beauty  I am an hairstylist in bethesda MD. I use the Nano-Keratin Relaxer from Research In Beauty. I love the performance and the amount of formaldehyde is very ...

Scary???  I had the Keratin treatment on a Friday afternoon, (maybe a coincidence) but when completed it was about 6pm, went to dinner and got home at around 9:30pm ...

BKT or Brazilian Keratin Treatment - Formaldehyde-free Alternatives  If the Brazilian Keratin Treatment you've read about online sound dangerous, but the results are intriguing, read on...

I am a Brazilian Blowout (TM)...

Liquid Keratin - Home Keratin Treatment  Liquid Keratin is a new keratin treatment for frizzy, unmanageable hair that can be used safely at home. You spray it in and wait 30 minutes for the keratin ...

Nosebleeds - Brazilian Keratin Straighteners  EVERY time I do either Marcia Textera (from Brazil) or Coppola straighteners, I experience within a day or two heavy nosebleeds with alot of blood clots ...

NanoKeratin System - Repair and Straighten hair  Nanokeratin System Hair Therapy brazilian keratin treatment is one of the leading companies in the hair care products market. The company markets and ...

Will the keratin treatment take my curls away?  I like my curls I just want them to be less frizzy. Will the keratin treatment take my curls away?? I would like to know this before getting the treatment ...

What I Use - Biggest Keratin Treatment in Europe and Dubai  I have used many different Keratin's, almost all of the well known brands in the US. But when I traveled outside of the US (I work internationally 2 months ...

How about Formaldehyde free Brazilian Keratin Hair Straightener  Hi, I just read this article and was shocked to read what you have to say about Keratin. I've been buying a product called Escova Progress for a year or ...

Devastated by BKT  I have had the BKT done twice. After the first treatment, I had to get my hair cut three times within a month and a half. The split ends were devastating!...

Is it safe to do keratin treatment to pregnant or breastfeeding woman ?   Iam planning to do it but iam not sure as iam breastfeeding and my stylist says that its safe as its Formaldehyde Free!! but iam not sure ?? did any one ...

Some Keratin Treatments Are Safe  I'm in the industry and have been for 10 years. Some of the treatments are harmful but some are not. I just got mine done and obviously I wouldn't do it ...

Keratin Treatment Fried my hair beyond my worst nightmare  I recently received a keratin treatment at an Aveda spa in Maryland. The stylist is a friend of mine and has before this, always done an amazingly good ...

Japanese Hair Straightening vs Brazilian Keratin  This is my second time doing the Brazilian keratin. I was afraid at first because three years before I had done the Japanese hair straightening and I hated ...

I paid for keratin treatment with no difference  I paid $500 for my treatment and there is no difference so save your money and just get a good straightener because it was the biggest waste of my money ...

Reaction to Keratin Hair Treatment  My hair is frizz free after paying two hundred dollars to my hair stylist. I did have to sit through the harsh smell while I wore the mask while the hairstylist ...

Kera Hair Keratin Treatment - The Test Of Fire  The cosmetic grade formalin (methylene glycol) content for Kera Hair is actually 1.7pct. Formaldehyde, which is a GAS that is created when the heat of ...

Keratin Treatment destroys lungs  I am a stylist that suffers severe asthma because of this product. It has destroyed my ability to breathe. The disease is now killing me, and the treatment ...

Original Brazilian Keratin Treatment  Embelleze is the leading manufacturer of Brazilian keratin treatments: Amacihair and Novex. We have discovered that many pseudomanufacturers have misinformed ...

My Hair gets totally tangled up when I wash it.  I did the Keratin almost 8 months ago. But each time i wash my hair it gets totally tangled up.

When I did the Keratin, my Hair stylist did it on one ...

I saw Alan at Astor place and I am in Keratin treatment business  My name is Alba, and I am in the business. Since I done my hair with Alan I realized, how systematic and complex this scientific task is accomplished....

Brazilian Keratin Treatment Class Experience - Irritated   This last Saturday a co-worker of mine booked a BKT (Brazilian Keratin Treatment) class about mid-afternoon. By the way, I am a 32 year veteran in this ...

Want to loose Ur hair go ahead and try keratin treatment...  I done 'keratin treatment'in london, salon Brazilian look... It was a BIG mistake! My hair still curly, but absolutely no volume, flat, plus I loose half ...

Professional Beauty Association Alert on Brazilian Hair Straighteners  Alert from the PBA Professional Beauty Association concerning Brazilian Hair Straighteners dated February 2008

"February 2008 - Recent media stories ...

Can Brazilian Straightener Work on Blonde hair?  It seems that these straighteners work best on dark hair because blonde hair gets dry and brittle. Is this true for the Brazilian Straightener? Will it ...

I went back to have my hair repaired  I paid $300.00 to have the Keratin complex done in my hair I was so happy my hair looked so beautiful and shinny the frizz was gone.

But then like 2 ...


Keratin Complex by Coppola Use Aldehyde - There is another product called Keratin Complex that uses another derivative called aldehyde which is safer than formaldehyde used in Brazilian keratin ...

Facts on Formaldehyde in Cosmetic Products and Position of FDA - Lately there’s a lot of talking about the Brazilian keratin treatment and I saw some articles here as well. I wanted to give all stylist and the public ...

Keratin Hair Treatment Success - Did you recently had a Brazilian Keratin Treatment? Here you can share or read others success stories with different product offerings in market...



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