A better and safer Brazilian straightener was developed in Brazil to replace the Keratin Treatment and it is finally arriving in the US. The product does not contain the ingredient that causes the problem: formaldehyde.
I learned about it when visiting a friend who has been using the "Marroquino" treatment for a long time without problems. The hair salon that she goes to stopped using the Keratin once the new product became available in Brazil.
Another advantage of the Marroquino is that you can wash your hair immediately after you complete the treatment. It does not require use of masks. It is the real thing!
The salon told me they import the product directly from Brazil until Inoar's distributor in the US brings the first shipment by the end of July. I got an email address for the distributor in the US in case your salon is interested (inoarusa@gmail.com)
See this video on You Tube... they don't use any masks! The video is in Portuguese but you can see how it is done and how great it works!
The Keratin treatment sold in the US is made in the US. The Marroquino product is actually made in Brazil. I tried it on my hair and so far it is holding strong. I'm sold to the Marroquino now!
Comments for
Straightening Blow-Dry Treatment - Marroquino Inoar
Just because its made in Brazil doesn't make it a better product. In fact I trust more those products made in US. Don't get me wrong. It could be a fantastic product, but do we really have any idea what type of regulations they got in Brazil? Or even trust the ingredient list? Hey... Even If I trust it, my clients won't.
Inoar Brazilian Hair Treatment by: Anonymous
Here is an update on the new Marroquino Inoar hair treatment. The hair treatment is been imported legally into the USA and it complies with all FDA requirements.
In the past, Brazilians were sending the product through friends via postal service. For the everyone's ease that the product is save and complies with the United States regulations, INOAR now has an authorized dealer which imports the product legally. It goes through US customs and complies with the FDA regulations. Here is the website for the authorized dealer where I can the original product: www.inoar.net
The benefit of getting it from the authorized dealer is the fact that I know it complies with our government's regulation and the product is original and official.
The product is way superior to keratin and is long lasting. My clients love it, specially now that the product is imported through the official channels of our government.
it's real! by: Sarah
Where do you think all these treatments start, America? People all over the world, Japan, Europe and South America have been doing these treatments for years before people in the US finally caught on. Not only are there strict regulations in these countries already but these are also monitored and approved by the FDA for use in America. Products made in the us, if they are even actually manufactured here, are just an imitation of keratin treatments used elsewhere. Personally I am surprised these are still in use when there much better treatments that have been developed. I'm sure that this will soon be the only kind of treatment done in the US soon enough. I have been doing this treatment in my salon and have heard nothing but great feedback from people wanting to avoid hazards of other keratin treatments. Try it out yourself, I'm know you will love the results!
To Anonymous Re: trust where it is made by: Anonymous
I think you made an interesting comment. It seems like to me you have never traveled outside the US. These countries have very high standards for their products. Brazil is a developed country. So, do your research so you can know who to trust.
Also, I have the BKT I love it! My does not frizz and it looks shiny and healthy! So far, no problems I highly recommend it! I got it done in a Salon down in Ft. Lauderdale, FLA. I am wondering how I can get it to Buffalo, NY?
Facts about Inoar Moroccan Treatment by: Ricardo L Rahme
I am the VP of Operations of LAG Dynamic Corporation (www.inoarusa.com), based in Miami, Florida. We are the Distributors of Inoar Cosmetics for the USA and Latin America. I would like to clarify three things:
1- Inoar Keratin Moroccan Treatment DOES HAVE formaldehyde in its formula; however, it is approved by the FDA, and we are the only Importer of Brazilian Keratin that shows the FDA Registration number on the label of the product.
2- You can NOT wash the hair immediately, but yes, there is a advantage: you can wash it after one hour. Most of the products that do what is called "Progressive Brush" require that you keep it for three days, but by using Inoar you can wash it after one hour.
3- The most important thing: French perfume is made in France, Scotch Whiskey is made in Scotland, and Brazilian Keratin is made in Brazil, like Inoar. Some of the most popular "Brazilian Keratin" products in the market are not Brazilian at all. They are made in the USA with SYNTHETIC KERATIN, and of course they are cheaper. Inoar is made with hydrolized vegetable keratin along with Colagen, and the results are by far better than the ones made with synthetic keratin. And of course, Inoar is 100% made in Brazil.
For more information, visit our website at www.inoarusa.com Thank you, Ricardo L Rahme
Facts about Inoar Moroccan Treatment by: Karla
Ricardo, I am very interested in the product and particularly interested on your comment about FDA regulation of the product. I have been trying to get a run down of the ingredients and amounts of each with no success... Could you tell me where I could find this information? Obrigada, Karla
Active ingredients by:
Karla, From the site, they only listed active ingredients: "Silicon Polymers; emollient agents; cocoa extract; White clay is activated by the heat from a straightening iron at 360Farenheit." They also Recommend using a porcelain flat iron.
Brazilian Blow Dry by: Anonymous
This is the new treatment that everyone is talking about, even the celebrities like Nicole Ritchie are raving about it. To get this treatment done in Westwood Villiage, check out Melissa B, on her website, www.melissabhair.com to make your reservation today.
Where To Find by: RICARDO L RAHME
Dear Karla, There are 2 importers of the Inoar product in the US, both importing it legally and under the rules of the FDA. One is Inoar.net, the other is Inoarusa.com (my company). If it is not from one of these companies, it has ben broguht ilegally into the US. Feel free to call either of us, you will be in good hands.
CFR - Code of Federal Regulations Title 21 by: FDA
Registration of a cosmetic product establishment or assignment of a registration number does not in any way denote approval of the firm or its products by the Food and Drug Administration. Any representation in labeling or advertising that creates an impression of official approval because of registration or possession of a registration number will be considered misleading.
FDA 'approval' and 'Facts about Moroccan Treatment' by: TheChemistUSA
Hello everybody,
FDA approves ONLY food or drugs. No others! These treatments are neither - so NO FDA APPROVAL ! maybe an FDA registration, but one can 'register' any product, since it pass no inspection by the FDA.
Any representation in labeling or advertising that creates an impression of official FDA approval because of registration or possession of a registration number is misleading... misleading!!!
Secondly - Keratin is made from animal hair, sheep mostly. To claim that a vegetable based keratin is not 'synthetic' is an outright deception... deception!!!
Well... need we say more?
The best by: Jack
I use this product in my salon and I love it.
so worried by: Anonymous
In Fort Lauderdale where did you go.. This search for the right thing is like getting a degree. This seems to be the best so I hear.
Just because its made in Brazil doesn't make it a better product. In fact I trust more those products made in US. Don't get me wrong. It could be a fantastic product, but do we really have any idea what type of regulations they got in Brazil? Or even trust the ingredient list? Hey... Even If I trust it, my clients won't.
Here is an update on the new Marroquino Inoar hair treatment. The hair treatment is been imported legally into the USA and it complies with all FDA requirements.
Where do you think all these treatments start, America? People all over the world, Japan, Europe and South America have been doing these treatments for years before people in the US finally caught on. Not only are there strict regulations in these countries already but these are also monitored and approved by the FDA for use in America. 
I think you made an interesting comment. It seems like to me you have never traveled outside the US. These countries have very high standards for their products. Brazil is a developed country. So, do your research so you can know who to trust.
I am the VP of Operations of LAG Dynamic Corporation (www.inoarusa.com), based in Miami, Florida. We are the Distributors of Inoar Cosmetics for the USA and Latin America.
Ricardo, I am very interested in the product and particularly interested on your comment about FDA regulation of the product. I have been trying to get a run down of the ingredients and amounts of each with no success... Could you tell me where I could find this information?
Karla, From the site, they only listed active ingredients: "Silicon Polymers; emollient agents; cocoa extract; White clay is activated by the heat from a straightening iron at 360Farenheit." They also Recommend using a porcelain flat iron.
This is the new treatment that everyone is talking about, even the celebrities like Nicole Ritchie are raving about it. To get this treatment done in Westwood Villiage, check out Melissa B, on her website, 
Registration of a cosmetic product establishment or assignment of a registration number does not in any way denote approval of the firm or its products by the Food and Drug Administration. Any representation in labeling or advertising that creates an impression of official approval because of registration or possession of a registration number will be considered misleading.
