A better and safer Brazilian straightener was developed in Brazil to replace the Keratin Treatment and it is finally arriving in the US. The product does not contain the ingredient that causes the problem: formaldehyde.
I learned about it when visiting a friend who has been using the "Marroquino" treatment for a long time without problems. The hair salon that she goes to stopped using the Keratin once the new product became available in Brazil.
Another advantage of the Marroquino is that you can wash your hair immediately after you complete the treatment. It does not require use of masks. It is the real thing!
The salon told me they import the product directly from Brazil until Inoar's distributor in the US brings the first shipment by the end of July. I got an email address for the distributor in the US in case your salon is interested (inoarusa@gmail.com)
See this video on You Tube... they don't use any masks! The video is in Portuguese but you can see how it is done and how great it works!
The Keratin treatment sold in the US is made in the US. The Marroquino product is actually made in Brazil. I tried it on my hair and so far it is holding strong. I'm sold to the Marroquino now!
Comments for
Straightening Blow-Dry Treatment - Marroquino Inoar
Just because its made in Brazil doesn't make it a better product. In fact I trust more those products made in US. Don't get me wrong. It could be a fantastic product, but do we really have any idea what type of regulations they got in Brazil? Or even trust the ingredient list? Hey... Even If I trust it, my clients won't.
Inoar Brazilian Hair Treatment by: Anonymous
Here is an update on the new Marroquino Inoar hair treatment. The hair treatment is been imported legally into the USA and it complies with all FDA requirements.
In the past, Brazilians were sending the product through friends via postal service. For the everyone's ease that the product is save and complies with the United States regulations, INOAR now has an authorized dealer which imports the product legally. It goes through US customs and complies with the FDA regulations. Here is the website for the authorized dealer where I can the original product: www.inoar.net
The benefit of getting it from the authorized dealer is the fact that I know it complies with our government's regulation and the product is original and official.
The product is way superior to keratin and is long lasting. My clients love it, specially now that the product is imported through the official channels of our government.
it's real! by: Sarah
Where do you think all these treatments start, America? People all over the world, Japan, Europe and South America have been doing these treatments for years before people in the US finally caught on. Not only are there strict regulations in these countries already but these are also monitored and approved by the FDA for use in America. Products made in the us, if they are even actually manufactured here, are just an imitation of keratin treatments used elsewhere. Personally I am surprised these are still in use when there much better treatments that have been developed. I'm sure that this will soon be the only kind of treatment done in the US soon enough. I have been doing this treatment in my salon and have heard nothing but great feedback from people wanting to avoid hazards of other keratin treatments. Try it out yourself, I'm know you will love the results!
To Anonymous Re: trust where it is made by: Anonymous
I think you made an interesting comment. It seems like to me you have never traveled outside the US. These countries have very high standards for their products. Brazil is a developed country. So, do your research so you can know who to trust.
Also, I have the BKT I love it! My does not frizz and it looks shiny and healthy! So far, no problems I highly recommend it! I got it done in a Salon down in Ft. Lauderdale, FLA. I am wondering how I can get it to Buffalo, NY?
Facts about Inoar Moroccan Treatment by: Karla
Ricardo, I am very interested in the product and particularly interested on your comment about FDA regulation of the product. I have been trying to get a run down of the ingredients and amounts of each with no success... Could you tell me where I could find this information? Obrigada, Karla
Active ingredients by:
Karla, From the site, they only listed active ingredients: "Silicon Polymers; emollient agents; cocoa extract; White clay is activated by the heat from a straightening iron at 360Farenheit." They also Recommend using a porcelain flat iron.
Where To Find by: RICARDO L RAHME
Dear Karla, There are 2 importers of the Inoar product in the US, both importing it legally and under the rules of the FDA. One is Inoar.net, the other is Inoarusa.com (my company). If it is not from one of these companies, it has ben broguht ilegally into the US. Feel free to call either of us, you will be in good hands.
CFR - Code of Federal Regulations Title 21 by: FDA
Registration of a cosmetic product establishment or assignment of a registration number does not in any way denote approval of the firm or its products by the Food and Drug Administration. Any representation in labeling or advertising that creates an impression of official approval because of registration or possession of a registration number will be considered misleading.
FDA 'approval' and 'Facts about Moroccan Treatment' by: TheChemistUSA
Hello everybody,
FDA approves ONLY food or drugs. No others! These treatments are neither - so NO FDA APPROVAL ! maybe an FDA registration, but one can 'register' any product, since it pass no inspection by the FDA.
Any representation in labeling or advertising that creates an impression of official FDA approval because of registration or possession of a registration number is misleading... misleading!!!
Secondly - Keratin is made from animal hair, sheep mostly. To claim that a vegetable based keratin is not 'synthetic' is an outright deception... deception!!!
Well... need we say more?
Don't kick it, til you try it! by: Anonymous
I live in South Africa and we have recently also gotten the product here. Actually, the salon I go to is one of the first to get it. So because it hasn't been here for more than a month I too was a bit doubtful on whether it actually works. But trusting my hairdresser and being with her for over 8 years now I decided I have nothing to lose.
My hair's very blonde so all the peroxides and things can damage my hair so much and using a normal relaxant "those you develop in the US" damage my hair even more, to breaking point and my hair having an ugly natural wave I was fed up and willing to pay anything for something that works!
I've had it for a week now and my hair is glossy and healthy and shiny and the ends don't poof like a poodle's! I wash my hair and leave it to dry and it is perfect! No hairdryer or anything! Just goes to show how much more damage I'm saving my hair from hairdryers and straighteners! And as soon as it starts growing out, I'll definitely get it done again!
Salons in South Africa by: MD
I live in Durban South Africa and have heard of the Brazilian Blowout. I would really appreciate it if Anonymous would advise which salon she went to in South Africa as I am interested in this treatment as my hair feels lifeless
Cape Town by: Sarah
Does anybody know if this treatment is available in or around Cape Town, South Africa?
fumes by: mary
Nobody had commented about the fumes that this product has.I had done a couple and the fumes are really strong the rests were grated but the fumes for me and my client were very strong.
Mary by: Amely
Probably you don't know to do the right way! The best stylists are using this product and they are very satisfied about the results.
The secret of this product is to use small amount. The application is simple but you have to make sure you don't over saturated the hair!
I learned with some Brazilians hairdresser and they told me, that it's not the quantity of the product use one simple application but the way you do. I'm hairdresser for 25 years and I use this product for 10 years and I'm pretty sure this product is very good!
Amely
excelent results by: Clarice
Maybe you're not seeing the results because the way you're using the product. Several of my stylists friends are using this product and they tell me they love it!
Inoar by: David
Did anyone had side effect after using this treatment because am hearing all the stories online and nothing happened to me or my clients in real life, and I never seen my client hair so good before I used the Inoar Marrquino treatment and they coming back. I know that Inoar have 0.2 formaldehyde but that nothing compare to all the daily product we use and the damage we get from the atmosphere and any one we having that treatment in our hair we are not eating or having bath with it. so please write some of yours feedback
Inoar straighning system by: Lynne Corby SCULPTURES
Well I have not got it yet, but have made enquiries as I have only heard positive. Coming from a very humid climate, we have many clients with curly, frizzy unruly hair that is more often hilighted than not. The client want their hair straight, but the chemical is just so damaging. So thank you for this revolutionary product
Lynne Corby Sculptures East London
Didnt work for me by: Anonymous
I did it about 6 months ago and my hair was still frizzy and not straight. For the first month it was more manageable to blowdry and it took a little less time but this produce didn't much to my hair. I used the shampoo and conditioner recommended but no luck. Maybe this product does not work well on all hair types. My hair is wavy with blonde highlights. It is damaged from the highlights and straightening iron. I did it again using another brand and i couldn't be happier.
It's impossible! by: Carla
Any comments against Inoar are probably from somebody selling another brand! The INOAR Keratin is the original and the other brands are a copy from this product. I have used different brands before and when I found Inoar I was so happy because the results are the best. Try it yourself, the results speak for themselves.
It does contain formaldehyde and is 2% by: Anonymous
It does contain formaldehyde and is 2%
Regarding above comment by: Anonymous
From where did you get 2% ? It's 0.2% please before you post something check before!!!
Inoar treatments by: rose
Hi everybody - One day i went to the salon and i found argan oil system inoar - the green bottle and she told me its natural treatment, even the pregnant and who did breastfed can use it, so i really would like to do it but i'm not sure about it. If anyone knows pleas tell me Thanks
I am Brazilian and I know this product by: tatiana
I am Brazilian and I know and love this product. You can trust 100%. In-fact I found this post trying to see if there was a place in my city Indianapolis where they are using this product. I move from Brazil 2 months ago, I did this Marroquino treatment for more then a year in Brazil. The other keratin blowouts are bad for hair and we don't use them in Brazil for years! I came here and I was amazed that you guys were doing the keratin one, don't do it, it brakes the hair with the time..
Well I hope Marroquino blowout be more popular here in US so I can do it here also. If there a hair professional or a salon that do that please contact me because I will travel this end of the year to Chicago, California and New York, then I can stop by and do my hair also! my e mail tatabarretto at gmail dot com
Curious by: Agnes
I have been doing the Brazilian blowout for over a year now and really do love it! But the recent bad press and every time I go on line I get more skeptical. When I call the company they seem so reassuring but everyone else seems to differ. I'm thinking of looking into an alternative. I live in Seattle and don't know anyone that does the Inoar, so I would love to be the first! But, I can't find any reviews on it. The comments on this page have been somewhat good but I'm still skeptical. Anyone in my surrounding area or a state near by that is happy with Inoar? Thank you!
This company is not serious by: Rachel
I used to buy this from "Marroquino" treatment Inoar, it was a good product, until the last 2 bottles that I bought, they just did not work, something changed in this product.
But this is not what made me so upset. I called a company in Miami and they said "yes, some treatments came out defective, and we will be happy to send you another one if you bought from us". I said "but you are Inoar, you should guarantee your own product" and they answered "well, we are not actually Inoar, we were Inoar distributors, we are not distributors anymore, we are just liquidating our inventory; you have to go the headquarter's wesbite and talk to them, or ask your sales person to change it for you".
I called the sales person here in NY, she would "call me back" 2 weeks ago, I am still waiting. Then, I started to try to find answers, and I just found out that they sell Inoar on Ebay, Amazon, everywhere....
A professional product, sold on auction websites, to anyone? This company is not serious, I am not using this product again...
Formaldehyde free product by: Sara
I have tried a new product and I found it amazing, it is called Amino. It is made in USA, and it is formaldehyde free. The company is called Unnique (www.unnique.com). It is worth trying, really nice product.
Agnes, I use it here in Washington! by: Giorgio
I've had great results in my salon with INOAR Moroccan. You have to do the treatment the correct way though. Most hairdressers are probably using too much product and then not flat ironing the hair enough times. When you use the appropriate amount of product to the type and length of hair and there will be little if any fumes. Also, when flat ironing the hair, take the time to do it in small sections and go over the hair about 15 times for each section with a GOOD flat iron that will maintain the appropriate heat. My clients treatments last 3-4 months after perfecting these techniques. I deal directly with the US distributor, www.inoar.net Their customer service really helped me learn these tips and tricks about how to get the best results. I won't ever use one of the other brands again.
Seriously, if you are curious get their number from their website and call them. You actually will be able to talk with someone who knows what they are talking about.
www.inoar.net
WHERE IN S.A. ?? by: Anonymous
Nobody has answered in which salons, and which areas, you can gt it done in South Africa. Please tell us ! Thanks
Massive Canadian Recall!! by: Anonymous
Our salon has been using the INOAR keratine treatment for over a year and NONE of our clients came back to have it redone because the results were minimal at best!! The representative who sells it here in Montreal replaced our bottles because we were told that our last lot was defective and she redid one of our clients for free (at our UTTER insistence) and it STILL did not work!!! It was not because of the application FOR SURE especially since the trainer came and did it.
NOW we have received a letter from her saying that Canada had NOT approved it and they are unable to sell it anymore and all our stock has to be thrown away!! That is over $1000 worth of product that the company will NOT refund, even full bottles, and Canada Health is saying there can be serious side effects from the product.
Thank goodness none of us or our clients have seen bad side effects....yet...but dont start into this product unless you want unhappy clients and a ton of stock that has to go down the sink. If anyone knows how we can get a hold of the main distributor so we can figure out what actions to take from here, that would be great!!!
INOAR makes false representation by: Anonymous
This product does contain formaldehyde, in fact 2.84% as tested by two independent labs.
No it contains almost 3% by: Anonymous
My facts are correct as this product was sold in Canada under the claim of 0.2% when in fact it was almost 3%. It has been recently pulled off the shelves by the government who actually did their own tests and deemed it potentially unsafe. There are two types of tests, one in the liquid format where formaldehyde doesn't exist and the other in a gaseous form where the fumes contain almost 3% formaldehyde.
My wife had this done in South Africa by: Anonymous
We live in MN, USA with climate doing havoc on hair, and visited SA during Dec. 2010. Our daughter treated her mother to this Brazilian in Pretoria. The stylist used Inoar G-Hair and today, 4 months later the hair is still unbelievable and easy to manage. Her USA stylist just cannot believe and they will be doing a next run during May on my wife. Just my 2 cents.
perfect solution by: bler
My sis` tried this product for the first time in SA and was really satisfied.her hair look really healthy and shining and don't need to brush it with a hairdirer every-time you wash it. I'm going to try it myself.thanks INOAR.
i am pregnant. by: Maggie
Can i use it? i am 2 1/2 months pregnant.
I am pregnant. by: Maggie by: Priscila
Do you dye your hair when you are pregnant? no right? it's the same.
My opinion is that when we are pregnant we should never use anything with chemicals. I don't care if it's hair products, cigarettes, beers...food....etc.. chemicals is not good for any baby.
I use this product and i love it. I think it's the best keratin in the market, but when you are pregnant you should make the choice to take care of your baby.
Just because its made in Brazil doesn't make it a better product. In fact I trust more those products made in US. Don't get me wrong. It could be a fantastic product, but do we really have any idea what type of regulations they got in Brazil? Or even trust the ingredient list? Hey... Even If I trust it, my clients won't.
Here is an update on the new Marroquino Inoar hair treatment. The hair treatment is been imported legally into the USA and it complies with all FDA requirements.
Where do you think all these treatments start, America? People all over the world, Japan, Europe and South America have been doing these treatments for years before people in the US finally caught on. Not only are there strict regulations in these countries already but these are also monitored and approved by the FDA for use in America. 
I think you made an interesting comment. It seems like to me you have never traveled outside the US. These countries have very high standards for their products. Brazil is a developed country. So, do your research so you can know who to trust.
Ricardo, I am very interested in the product and particularly interested on your comment about FDA regulation of the product. I have been trying to get a run down of the ingredients and amounts of each with no success... Could you tell me where I could find this information?
Karla, From the site, they only listed active ingredients: "Silicon Polymers; emollient agents; cocoa extract; White clay is activated by the heat from a straightening iron at 360Farenheit." They also Recommend using a porcelain flat iron.
Dear Karla,
Registration of a cosmetic product establishment or assignment of a registration number does not in any way denote approval of the firm or its products by the Food and Drug Administration. Any representation in labeling or advertising that creates an impression of official approval because of registration or possession of a registration number will be considered misleading.
Nobody had commented about the fumes that this product has.I had done a couple and the fumes are really strong the rests were grated but the fumes for me and my client were very strong.
I did it about 6 months ago and my hair was still frizzy and not straight. For the first month it was more manageable to blowdry and it took a little less time but this produce didn't much to my hair. I used the shampoo and conditioner recommended but no luck. Maybe this product does not work well on all hair types. My hair is wavy with blonde highlights. It is damaged from the highlights and straightening iron. I did it again using another brand and i couldn't be happier.
Hi everybody - One day i went to the salon
I am Brazilian and I know and love this product. You can trust 100%. In-fact I found this post trying to see if there was a place in my city Indianapolis where they are using this product. I move from Brazil 2 months ago, I did this Marroquino treatment for more then a year in Brazil. The other keratin blowouts are bad for hair and we don't use them in Brazil for years! I came here and I was amazed that you guys were doing the keratin one, don't do it, it brakes the hair with the time.. 
I used to buy this from "Marroquino" treatment Inoar, it was a good product, until the last 2 bottles that I bought, they just did not work, something changed in this product.
I have tried a new product and I found it amazing, it is called Amino. It is made in USA, and it is formaldehyde free. The company is called Unnique (www.unnique.com).
I've had great results in my salon with INOAR Moroccan. You have to do the treatment the correct way though. Most hairdressers are probably using too much product and then not flat ironing the hair enough times.
Nobody has answered in which salons, and which areas, you can gt it done in South Africa. Please tell us ! Thanks
This product does contain formaldehyde, in fact 2.84% as tested by two independent labs.
We live in MN, USA with climate doing havoc on hair, and visited SA during Dec. 2010. Our daughter treated her mother to this Brazilian in Pretoria. The stylist used Inoar G-Hair and today, 4 months later the hair is still unbelievable and easy to manage.
