How about Formaldehyde free Brazilian Keratin Hair Straightener

by Bleu Belle
(London, England)

Hi, I just read this article and was shocked to read what you have to say about Keratin. I've been buying a product called Escova Progress for a year or more now.

I have curly, almost afro hair and once every ten or twelve weeks I've been applying it with fantastic results. And I know you mention formaldehyde, but the product I use does not contain any - it even has the thumbs up from the Brazilian Ministry of Health - and has been declared 100% safe. I've been buying it online from a store called and I have to say, the results are fab.

Have I been duped? If so, why does my hair look so good?

I found an Escova Progressiva product that's natural and doesn't contain any Formaldehyde - Guaranteed
by: Bleu Belle

Hi, I posted before about a Brazilian product I've been buying that is called Escova Progress, and I had wondered if it contained Formaldehyde.
I've made a few investigations of my own - even contacted the company who make it, Niasi - and have been assured that this product contains absolutely No Formaldehyde, or any of the chemically related chemicals often used in Keratin hair straighteners. The guy I spoke to was very helpful and even sent me a document from the Brazilian Ministry of Health.

I'm so pleased i'm gonna start selling it myself. All my girlfriends want to try it now.

Just wanted you to have an update.


Answers and Comments for How about Formaldehyde free Brazilian Keratin Hair Straightener

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Jul 05, 2014
by: Anonymous

Thanks, where do you buy your keratin treatment. I have been using Organix 30 day smoothing and it is not really strong enough. how long does this Escova last?


Jan 15, 2014
zene process & defintive liss not for lightened hair
by: Anonymous

Thank you, i have found a site that allows me to leave comments as the escovaprocess site would not allow me to leave a bad comment.

I have thick, coarse hair which i have highlighted and have stopped chemical straightening as i wanted lighter hair.
Zene process is ok it does relax the regrowth temporary and the volume also it does reverse damage over months but is only a month by month fix so if you have my type hair you have to do this treatment every month.
Definitive liss even though i did a strand test for half an hour it come out great applied to my hair couple of time first time 25mins and the 2nd time 15 mins my lighter hair turned to jelly so if you thinking about using this product on blonde hair dont do it!!!!!!!!!!
Tutant blonde im scared about trying this product since i had a disaster from using definitive liss does this company even care about products they selling.

Sep 06, 2013
Mahalo to you ANONYMOUS !!!!
by: Melana

Thank you anonymous for your time and balls girl ... I have been researching formaldehyde free keratin for 3 yrs ... it took that long to grow my hair from 3 huge bald spots back after 4 bbk treatments ... people !!! If you are allergic and i had no problem yrs of yuko but i surf and compete and hair got a little dry ... if you are allergic to formaldehyde it shows up later ... hair falls out in huge amounts leaving bald .. no hair .. bald spots ... horrible !! So with that said i was just about to buy the zene progress and anonymous you frkn saved my life !! thank you so much brazil you just keep poisoning us stupid vain chicks .... deceit is deceit .. dishonest is dishonest ... shame on you latinas !!!

May 23, 2013
About Zene Progress and Tutanat
by: Geoff

I'm a customer of this company, and came accross this page while researching their new Tutanat line, which I've read great things about on other sites.

First off I'd like to defend the quality of the Zene Progress they sell.

I run an independent salon in Utah, and first bought the product in 2010, after the health concerns about Formaldehyde first began regarding a product I'd been using.

So I have about 3 years experience, and have applied the treatment to hundreds of clients in that time.

Here's what I'd like to say about the smoke issue. In the instructions it clearly says to dry the hair before straightening.
That's the same as any product, you should dry your hair to like 85-90% dryness before using curlers or straighteners. Otherwise you're cooking your hair, and that's the same for any treatment, from hairspray to gel.

As a stylist I'd really warn against using electric straighteners when your hair is wet from any product, even water. You're just frying your hair.

That's something me and my team always remember,m and we've never had a problem with fumes.

As for the delivery, I order about once every two months and have probably made around 30 purhcases from their site. Never had a problem yet.

I can also vouch for the couple who run the site, as I've exchanged dozens of emails and phone calls with them. They're totally honest, as far as I've seen, always answer my questions in good time.

Well just my 2 cents worth.

Apr 13, 2013
Shady company.. Beware..
by: Jamie

First off I must say that I've used zene progressiva before and it does smooth your hair nicely.. However, it does contain Aldehydes.. And it will change your hair color! I've consistently had my hair turn an orange color, which I promptly colored over 2 weeks later. Also, the amount of smoke/fumes that are released after applying the hot iron to it are pretty significant. The fact that they are claiming it to be form/free is just ridiculous. Just be honest escova! Your product does work so people will still use it anyway, but perhaps they will be smarter with using fans, masks and ensure they are in a well ventilated area first!

Also, the shipping and customer service are HORRIBLE! I waited 6 full weeks and attempted to contact their customer service soooo many times! No replies to my numerous emails at all. I was just just about to contact paypal when the weird looking parcel arrived. I almost didnt open it, the packaging was very shady.

So this is my experience with the company. Know they are not being honest with the form/free claim, know that your hair will most likely turn orange, and know that IF you get your product at all, it will be quite a wait.. And don't expect an any help from their customer service.. BUT! On a positive note it does make your hair very smooth and soft! I'm not ordering from them again though after this experience, I'll be tempted to though! Lol hope this helps someone out there!

Jul 02, 2012
So mutch poison in this
by: Anonymous

Methylparaben, Oropylparaben, Ethylparaben, Butylparaben

Why nobody mention those poisons???

Mar 23, 2012
Tutanat Keratin Escova Progressive
by: Anonymous

Hello, I have bought and loved how my hair turned out with the Tutanat that they claim does not contain formaldehyde on their website. Well it even lists it is safe for pregnant women.
Okay I am sorry to say my hair color turned drastically -orange i would say and it burned my eyes when I straightened it out with an iron. Also I am talking weeks after washing everyday the odor is still in my hair. It is like a weird burnt smell. It is not pleasant. I really believe there is some major chemicals in here or formaldehyde. But it did work great to smooth lol.. I won't use it again because it just did not feel right. I think it has to be incorrect on these claims.. My hair drastic change in color, smell, and burning of eyes while flat ironing.

Sep 28, 2011
Zene Progress Delivery
by: Anonymous

Hi, this is Annabel, I'm one of the owners of the company selling Zene Progress internationally. A couple of our clients have pointed out this post to me, and the concerns over 'delayed orders'.

With the permission of the Short Hair Style team, I'd like to take a moment to apologies and respond to the comments.

First up I'd like to say sorry to anyone who's had to wait more than the 2 weeks we state on the site, for their order to arrive. 99% of our deliveries actually arrive in about half that time, but of course, very occasionally things go wrong.

There are a couple of reasons why delays occur, and unfortunately they're out of our control.

First up, it's worth noting that we live in dark times. The threat of terrorism means that occasionally Customs officials get a little suspicious of liquids being sent by post, especially when security levels are high.

The result is that any parcel, sent from anywhere to anywhere may, at any point, simply be locked in a bomb proof box somewhere on its route, 'just in case'. And this is something that happens completely randomly.

The second reason is good old fashioned inefficiency on the part of postal services, which affect all businesses working like ours, sending orders through the post, all over the world.

In our defense, on the very odd occasion that a problem does occur, and please note we ship hundreds, sometimes thousands of products every week, we always work as quickly as possible to refund or replace anything that's missing.

So far we've never let anyone down, and as you can see from the comments on this page and many other blogs, not only are our products awesome (and Formaldehyde free), we're also the friendliest, most helpful people in the business ;)

Thanks for reading.

Jan 02, 2011
Zene Progress Hair Conditioner/Straightener Review
by: Crystal

Hi guys, My Zene Review: I've just used ZENE PROGRESS hair treatment for the first time and am pretty impressed with the results. My sister researched it to make sure it was formaldyhide free and tried it herself before making me buy it. I bought from Escova and it arrived in 2-3 weeks (to Australia). I found the whole process pretty easy and did it all myself - I kept putting it off because I thought it would be hard and also I was worried about not being able to wash my hair for 48hrs (I'm an every day girl).

The smell wasn't overly nice but it wasn't too strong either. Once the product is on my hair, although feeling greasy to the touch, looked fine - infact it had more body and was easier to manage (I never wear my hair out but had to for the treatment and it looked pretty good!).

After rinsing it out at the 48hr make it felt very smooth although still a little greasy because you're not allowed to use shampoo yet. Next wash it was great and has been ever since -

I have naturally wavy/frizzy hair that frizzes at the first hint of moisture and now I can blow dry my hair and its straight and feels awesome. It's not dead straight but I prefer that - still has some life in it but sits well. Has cut down my morning routine by not having to straighten! Highly recommended.

Dec 20, 2010
Is Manderin Truekeratin any good and safe?
by: penny

Has anyone experienced TrueKeratin manderin Treatment? I am hoping this one is free of all 'hydes' as the salon has vouched? Be great to hear if it is....I've had a nanokeratin treatment before- looked lovely for three months- but hair feels brittle now its fading ;-( So fingers crossed...any tips?

Nov 26, 2010
by: Jane

I had my first treatment in Feb 2009 and like so many others was delighted with the results. I remember that my eyes watered and I had to cover my nose because of the strong smell from the Brazilian Keratin treatment. Since then I've had another 3 treatments about 3-4 months apart. I began to have a strange hoarse cough in 2009 and an almost continuous trickle of mucus down my throat. I also have to clear my throat a lot.
I visited a specialist fearing I might be developing asthma but he could find no real reason for my symptoms. It was only in the last couple of months as I have been reading the symptoms of formaldehyde exposure that I now realise that my breathing problems are related to that. As the treatment wears off my problems lessen so that seems to prove it to me.

I can only hope there will be a treatment that will avoid the use of formaldehyde even if the result lasts a shorter time. I won't be getting it again.

Oct 19, 2010
with or without formaldehyde!
by: simone

I have been using Brazilian keratin for 2years and my hair is straighter softer and shiny, I was in formed results are much better and without a little formaldehyde my hair will weaken and break. I have heard in Brazil it is legally acceptable to use up to 2% formal, I'm Very happy to careful what you buy.

Sep 16, 2010
Dangerous Game they play
by: Anonymous

I think that keratin companies will eventually have to fess up to the public and the industry when they have so many lawsuits that will put them out of business. It is big business!!! They do not care about our health, only about the profits!!!! Wake up people because it's coming!!!

Sep 14, 2010
product order
by: Kathy

Yes I must admit that I waited a long time,for my order Zene escova progress to come. I had ordered
mine direct from the company in Brazil and it took about a 2 months for it to arrive. I also paid by
pay-pal. Still you know the saying all good things
come to those who wait and it will be worth in the end.

Sep 10, 2010
No more unruly hair
by: Kathy

Just used escova progress from Zene.
Found it great no strong smell from it. Done mine own hair at home for the first time. Normally I go to the hairdressers had it done twice, cost me 150 pound`s a time which is alot of money. The product they used really stunk - Kera Strate was the name of it.

I am satisfied with the secova progress my only
problem I put abit to much on and made the hair stiff, however thank god you only have to keep it on for 48 hours washes out nice and smooth.

Sep 08, 2010
We deserve better!!!!
by: Mary

I am getting a little tired of reviewing the ingredients in straighteners!!!!(Keratin and Brazilian). Thank you, to the manufacturers for worshiping the Devil's Dollar and exposing all of us to FORMALDEHYDE Gas. Formaldehyde has a boiling point at 250 degrees. How many times do these companies tell you to run your 450 degree iron over their product????
Wake up!!! There is very vague information about these systems.
Please be careful! If it is to good to be true....IT'S Formaldehyde!!

Aug 18, 2010
Attitude For Hair
by: John Gay

How can something work without the MAIN ingredient.
I'm so tried of fake company saying a product works the same as the original one. This is an out right LIE. Maybe you should check out ATTITUDE FOR The real Brazilian keratin Straightener

Jul 19, 2010
No to keratin treaments
by: francie SOREM

The bottom line is when the heat hits the formaldahyde ora any product with formaldahyde in it, formalin etc. The poisonous gas is significant. Not so bad if you are treated once every 4-6 months but for the stylist, it is ridiculously unhealthy. And dangerous to all. Would never give it not anyway not any how.

Jun 22, 2010
No Product either
by: Anonymous

Same here!! Ordered product over 6 weeks ago, now having to try and make a claim through paypal!!

Jun 13, 2010
are they a scam
by: Michelle

I have ordered this product from Escova Progress on their site nearly a month ago. The payment was taken in a very fast and efficient manner. However, now, nearly a month later, I have had nothing from the company. This is after sending several emails to them to enquire about my order and its status. Has anyone else had this problem? Also, if anyone know who I go to to report this to ensure nobody else gets ripped of, I will make sure it is done.

Jun 01, 2010
Does Global Keratin contain Fomol
by: Anonymous

Does global keratin contain Fomol and also does someone know the Brazilian Ministry of Health contact details please.

Apr 20, 2010
Acai has a great product
by: Anonymous

I have short hair and used Acai Brazilian blowout and loved it. It washed out over time but I loved how my curls where afterwards. They where looser and it lasted about 3-4 months. check it out.

Feb 11, 2010
INCI list
by: Anonymous

Glyoxylic acid acts as an aldehyde and is the first ingredient on the list i.e. highest amount. Formaldehyde is only one type of aldehyde - there are many more. All of these products require high levels of ventilation and very limited exposure in use. Just because it says it doesn't contain one problem doesn't mean it doesn't contain another!

Jan 29, 2010
Escava Safe
by: Anonymous

Many come from people who have had a keratin straightening treatment in professional salons, but a few come from girls using Brazilian straightening products at home, which is worrying. From what I?m hearing some people experience breathing problems and/or irritation of the scalp in the days after a treatment, which are both classic symptoms of exposure to a chemical called Formaldehyde.

So as a concious kind of a gal I decided to do a little research?

Now if you're a regular reader you'll know that my website ? (shameless plug, sorry) sells Brazil's leading Formaldehyde-Free Keratin hair straightener, Zene Progress, but I'm not just here to sell. I love my blogging too much for that most of the time and I'm just happy to rant about hair 'n' stuff.

Here's what I discovered after an hour or two looking on the Internet. Many products on the market use chemical cousins of Formaldehyde, which may have different names but are essentially the same thing and pose the same health risks.

They include them for two reasons, they're cheap and very effective, (Companies selling hair straightening products containing these chemicals may claim results lasting 6 months or offer unbelievably low prices). Without turning this blog into science class, the most common names I found were:

  • BFV,

  • Karsan Fannoform,

  • Lysoform,

  • Methyl Aldehyde,

  • Formalin,

  • Methylene Oxide,

  • Formalith,

  • Morbicid (this one sounds so grim it's almost unbelievable),

  • Formic Aldehyde,

  • Oxomethane,

  • Formol,

  • Oxymethylene,

  • Fyde Paraform,

  • HCHO,

  • Superlysoform,

  • Ivalon

Dec 05, 2009
Study on formaldehyde released from methyl silaxane.
by: Carol

Hi, I found a study that looks at the evolution of formaldehyde from Methyl Siloxanes (GE Silicones, 1999). While it is true that methyl siloxanes release formaldehyde, it is at the following value for temperature heated and the percent theoretical formaldehyde

150 C - 302 F - 0.000002%
200 C - 392 F - 0.001%
250 C - 482 F - 0.26%
265 C - 509 F - 1.01%
300 C - 572 F - 19%
320 C - 608 F - 87%

Now, if you are using the product with a blow dryer (say it goes up to 300 F) and a hair straightener (mine goes up to 450 F), then it will be releasing between 0.001%-0.26% of the formaldehyde compound from methyl siloxane.

What you do with this information is up to you. Keep in mind that plenty of products (including the vaccine for the H1N1 virus) has formaldehyde in it. Can't be all deadly if they're injecting it into you.

Here is the study:

Aug 29, 2009
It does have Formaldehyde creating ingredient
by: Anonymous

Methyl Siloxane when heated releases formaldehyde

May 19, 2009
Hydrolized Keratin
by: RE: Ingredients

I see nothing unsafe about this ingredient list. The key ingredient in this Escova Progress product is Hydrolized Keratin which coat the hair with keratin and make it thicker and straight. But it won't last as long as the one with formaldehyde because formaldehyde is the one that change the bonds in the inner cortex of the hair and make it last longer.

May 13, 2009
by: Anonymous

Here are the ingredients of the escova progredss. Can you tell me if it's good or bad?

Aqua, Glyoxlic Acid, Cylomethicone, Cocodimonium Hydroxpropyl, Hydrolyzed Keratin, Ceteraryl Alcohol, Cetyl Alcohol, Diisopropyl Adipate, Coffee Arabica Extract, Ethylhexyl Methoxycinnamate, Ethylhexyl Triazone, Isodecyl Neopentaoate, Cydodextrin, Polyquaternium 55, Glycerin, Hydroxyethyl Ceteamidopropyldimonium Chloride, Behenyl Alcohol, Isocetyl Alcohol, Quaternium 70, Propylene Glycol, Dimethyl, Methyl Siloxane, C11-C15 Ethoxlatedsecondary Alcohol, Disodium Louriminodipropionate, Tocopheryl Phosphates, Dimethylpadamidopropyl, Loudimonium Tosylate, Oxybenzone, Lauroyl Lysine, Glycine N-Acetil Cystein, Arginine HC1, Polyquaternium 44, Sodium PCA, Cetrimonium Chloride, Hydrolyzed Wheat Protein, Quaternium 91, Cetrimonium Methosulfate, Isopropyl Myrislate, Oleth-10, Acetylated Lanolin Alcohol, Cetyl Acetate, Phenoxethanol, Methylparaben, Oropylparaben, Ethylparaben, Butylparaben, Parfum

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