Kera Hair Keratin Treatment - The Test Of Fire
The cosmetic grade formalin (methylene glycol) content for Kera Hair is actually 1.7pct. Formaldehyde, which is a GAS that is created when the heat of the 450 degree flatiron reacts with the formalin in the 4th (and last) part of the Keratin application process.
A compound found in many hair and salon products, formalin reacts with the heat of the flatiron to crosslink the protein in the hair cortex once the Keratin has been introduced. So far, no company has been able to recreate this linkage without formalin or a similar substance that is reactive in nature to proteins and capable of creating a similar bond between them. The 'formoldehyde-free' products simply don't achieve an acceptable long-lasting effect. They thrive on getting customers to redo the process with more frequency, something that is just too much for people to afford these days.
Another way that opportunistic business people have exploited the'formaldehyde free' misnomre is by actually using substances that create the necessary bond but that in high enough high doses and over prolonged periods of time will share similar effects as formaline. Think of marketing a cooking oil by saying it does not have cholesterol while being incredibly high on saturated fats. That's the type of opportunistic marketing we have to deal with!
Another important fact is that the FDA doesn’t have specific regulations that prohibit or restrict the use of formaldehyde formalin in cosmetic preparations. In fact, they take no issue with nail hardeners that sometimes have 5% + formalin contents. Regulation of formalin is done by OSHA (Occupational Safety and Health Administration) and that is done in a measurement scale that does not consider formalin content in liquid form but rather focuses formaldehyde's presence over prolonged periods of time - namely ppm (parts per million) over an 8 hour period.
Even though the facts above render the discussion of formaldehyde content moot, there are several reasons why Kera Hair is superior to other Keratin products in the market. First of all it is a product that incorporates many natural vitamins and minerals that do not exist in Keratin products that have tried to imitate it. These include Aloe Vera, Vitamin C and Vitamin E in addition to nutrients found in rare plants from the Brazilian rainforest.
By far the greatest reason behind Kera Hair's success (and the reason that prompted me to focus my distribution business for Keratin products soley on this brand) is that it exhibits by far the best performance in what the Brazilians (who as much an authority in Keratin as they are in soccer) call the "Prova de Fogo" or the TEST OF FIRE.
The TEST OF FIRE refers to the results AFTER the hair cuticle has been closed and the Keratin solution has been allowed to seal itself in the hair cortex for 4 days.
Keratin of less than stellar quality will have no problem exhibiting those BEFORE and AFTER results that have become a staple in marketing brochures of cheap Keratin imitations. These DIME A DOZEN pictures are deceiving, because even a mediocre mix will achieve that type of result right after being applied. The REAL test is in the DURABILITY. And most Keratins out there will barely make it past the 4th day.
It's on and beyod the 4th day that your client will either say WOW THAT WAS WORTH PAYING FOR A FEW HUNDRED DOLLARS OR REALIZES THAT THEY HAVE BEEN RIPPED OFF.
At the end of the day, the TRUE QUALITY stands to the even the toughest test. Just like a fake diamond will look just fine to the untrained eye but fail the litmus test of a trained jeweler, the true quality of the Keratin you use with your customers will be exposed or vindicated once it stands up to the TEST OF FIRE.
So have this in mind next time you collect their hard earned money.
Best of luck to all of you out there. I'm happy to answer any questions you may have. Keratin is a new field for most of us and for the sake of our customers we need to get savvy!